How to create a professional online store in 6 steps
Technology has become an integral part of our lives, so if you are a business owner or if you are a service provider, you must think about and implement the step of creating an online store at the present time. Electronic stores have become many and the competition has become fierce, but you must enter this field to provide your profits and increase your income, and to keep pace with the times and spread in the markets. In this article, we will explain the steps for creating an online store and introduce you to the difference between a website and an online store.
The difference between the website and the online store
An online store is a website that specializes in selling products or providing services to customers. That is, it is a platform for buying in the electronic world. As for the site, it is the most general and comprehensive idea that is called on any electronic platform, whether you can buy through it or not. Thus, we have known the difference between an online store and a website, and in the following lines, we will explain the steps for creating an online store.
The most important steps to creating an online store
First: Determine the product or service before creating an online store
In the beginning, and before anything, you must determine the product that you will sell or the service that you will provide to customers via the Internet after creating an online store. And you must do this by knowing the ingredients of the product, the extent of the market need for it, and the percentage of demand for it. In the following points, you will know the ingredients for identifying the product and how to create an online store accordingly:
First, define the field or type of product among the different departments of electronics, clothing, accessories, children, and others, for example.
Knowing and determining the rate of demand for the product and the percentage of searching for it, whether in other electronic stores or in stores on the ground.
Do a feasibility study that includes the prices of the raw materials that make up the product, and determine the funds available to you at the start of the project.
Determine the expected profit margin to be reached after 6 months from the start of the project and the establishment of an online store.
Use Google Trends to identify keywords and, on the basis of them, you will know the amount of demand for different products.
It is also possible to use the Trends Hunter tool, which helps you sort the results according to the specialty and the field you are looking for, and it also determines what are the most popular and searched products around the world.
Second: Choosing a brand name
The name of the store is the second most important thing in creating an online store, as choosing it well is very important. The name of the store may cause the customer to be attracted or discouraged from shopping on your online store. And when choosing the name of your online store, you should keep in mind the following tips:
The name should be unique and also different.
Avoid using unfamiliar words or using compound nouns.
Words that are often misspelled by consumers are not preferred.
Keep the store name short so that it is easy for the customer to remember.
Third: Determine and choose the programming company
When creating an online store, it is very important to be careful and careful in choosing the programming company that will design this website for you. So, when you choose, go to well-known and large companies that are characterized by their efficiency and experience. The main programming company's mission will be to assist you in choosing the site's shape, content, images, colors, and format. Among the most important functions that the programming company performs are:
Buying a domain name or domain name for the store.
Reserve the appropriate hosting for the store, which is sufficient.
Choose the right banner for your type of trade and choose the appropriate design for it.
Improve website SEO to comply with Google standards.
Writing the content of the site and uploading it.
Promote websites on social media by using ads and uploading posts that market your products or services.
Fourth: Adding products to create an online store
Here comes the step of displaying products after creating an online store. In this step, care must be taken to display the products well and sequentially. You should also be careful to photograph the products professionally so that the customer trusts your store and the products you promote. With the way you display and arrange your products, you will be able to make the customer shop more often on your site or leave it once they open it.
In the following lines, you will know the main factors that you need when describing products:
Product Description.
Product pictures.
product categories.
Fifth: Choosing shipping companies
You have created an online store and you have your own website. It's time to choose the right shipping company to deal with your customers. And while the shipping company is considered one of the first factors that make the customer decide whether or not to deal with your store again, you must choose the shipping company carefully in order to make a good impression on your customers and make them shop again from your store. When choosing a shipping company, you must also choose a company that ships to multiple places, covering the whole country, or preferably covering the whole world. This is considered the second most important factor in choosing shipping companies.
Sixth: Choose electronic payment methods
If the shopping is online, then the payment is often online as well. Therefore, you must provide the customer with all or most of the electronic payment methods that he needs to complete the purchase. It must also provide customers with the ability to pay on receipt. As you will find that many customers prefer to use the payment-on-receipt feature instead of electronic payment methods.
Now, after reading the article, were you able to know the steps to create an online store? The issue does not need many steps, but it only needs care in selecting many basic ingredients that give confidence to the customer.
